I believe this advice is especially applicable to the children’s apparel business, since parents want to shop at stores where they will feel excited about the clothing on display, and what can make parents feel more excited than the genuine enthusiasm of an entrepreneur focusing on a unique aspect of the business with joy?
If you want to experience that excitement, you need to focus on an area that you fully believe is being overlooked, or not being served as best as you could.
Your angle could be retailing clothes that have been carefully checked to avoid toxins, or maybe the clothing is geared towards camping activities like the Boy and Girl Scouts have, or you can launch a store carrying prom dresses with a more conservative appearance.
Your imagination is your only limit to focusing on a niche that can make you truly successful.
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