An Expo is basically a trade show where vendors within a specific or general category come to market their products. The advantage of participating in an Expo, is that even though you will face competition, you will also have the opportunity to attract new customers, who in turn can become long term buyers of your children’s clothing. The organizers of the trade show will heavily market their event, since they know that the future of their business rests on the sales success of its participants.
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